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More than ever, managers and entrepreneurs are confronted with demands that can no longer be met with the skillset provided by a classic business management qualification. This has exposed the limitations of conventional management education; an opinion also shared by the renowned Canadian management theorist Henry Mintzberg. These challenges require a communicational and organizational approach, as well as a more advanced knowledge of political science.ZU has responded to these challenges with a new type (by German standards) of educational program for entrepreneurial all-rounders. During the four-year “Corporate Management & Economics | CME” bachelor's degree program, our graduates will learn how to combine Business Administration and Economics skills with Cultural Studies, Communication, and Media Studies, as well as aspects of Politics and Administrative Sciences knowledge.
#2670
#97
Private
Germany
Friedrichshafen
Baden-Wurttemberg
No
4 years
8 terms
Tuition Fee (Non-EU): 6550
